Last Amsterdam Fashion week the first collection of “The Red Rail” was presented. A show of 20 unique outfits, by 18 upcoming designers. These 20 items will be raffled among the participants upcoming Fashion week.
To become a participant, you have to donate your blood. Over the last six months, people could select their favourite outfit, donate blood, email there donor ID and the item they would like to win. This Amsterdam International Fashion week, that starts saturday, the 20 winners will be noticed of their amazing price.
We think it’s amazing to enlist a new generation of blood donors trough Fashion. Especially in the Netherlands because they will be short of blood in about 3 years, if nothing happens. Fashion is everywhere so why not use it for a bigger goal.
We can’t wait to hear who are the lucky winners! And if you can miss it, please donate blood to those who need it!